Toy (song)

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"Toy"
Netta Toy Single Cover.jpg
Single by Netta
Released11 March 2018 (2018-03-11)
FormatDigital download
Recorded2018
GenrePop[1]
Length3:00
Label
  • Tedy Productions
  • Unicell
Songwriter(s)
Producer(s)Stav Beger
Music video
"Toy" on YouTube
Audio sample
Israel "Toy"
Eurovision Song Contest 2018 entry
Country
Artist(s)
Languages
English, Hebrew
Composer(s)
Lyricist(s)
  • Doron Medalie
  • Stav Beger
Finals performance
Semi-final result
1st
Semi-final points
283
Final result
1st
Final points
529
Appearance chronology
◄ "I Feel Alive" (2017)   

"Toy" (Hebrew transliteration: טוי) is a song recorded by Israeli singer Netta, and Israel's submission in the Eurovision Song Contest 2018. The track was written by Doron Medalie and Stav Beger, and produced by the latter.[2][3] The song was released on 11 March 2018 along with its official music video clip, which was directed by Keren Hochma. The song was leaked online a day before the official release.[4]

The song won the Eurovision Song Contest 2018, with 529 points. It marks Israel's fourth Eurovision win along with 1978, 1979 and 1998.[5] The song reached the top of the charts in Israel.[6]

The song became the most viewed video on Eurovision Song Contest's YouTube channel on 27 May 2018.[7][8]

Lyrics[edit]

The song's lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה‎ (ani lo buba, "I am not a doll"), and the slang word סטפה‎ (stefa, meaning a pile of banknotes).[9] The Japanese word baka (バカ "stupid") is also used extensively and the Pokémon character Pikachu is used only once.

Eurovision Song Contest[edit]

"Toy" was first drawn to compete at the first semi-final of the Eurovision Song Contest 2018, in which it was performed seventh in a field of nineteen songs, and achieved first place, based on a combination of fourth placing from televote and first from jury. It thus qualified for the final, under a format progressing the top ten most-voted songs from each semi-final.[10] In the final the song was performed 22nd in a field of 26, and won, based on third placing with 212 points from the jury and winning the televote with 317 points, achieving overall first place with a combined score of 529 points.

Critical reception[edit]

Charlotte Runcie of The Daily Telegraph awarded the song five stars out of five, describing it as "gloriously bizarre pop" with "playful lyrics and a powerful vocal performance".[1]

Allegations were made that the performance of "Toy" at Eurovision featured appropriation of Japanese cultural imagery as a "prop", including Netta wearing a kimono and buns, and the performance's staging featuring Maneki-nekos—a Japanese symbol of luck.[11][12] Netta has not yet responded to the allegations, but did state in previous interviews that she was a follower of Japanese popular culture including, in particular, the Pokémon franchise.[13]

Credits and personnel[edit]

Recording and management

  • Recorded at Stav Beger Studios (Tel Aviv)
  • Published by Tedy Productions and Unicell

Personnel

  • Netta – vocals, loop arrangements
  • Doron Medalie – composition
  • Stav Beger – composition, production, percussion, mixing and mastering
  • Avshalom Ariel – loop arrangements
  • Ami Ben Abu – keyboards
  • Shimon Yihye – guitars
  • Daniel Rubin, Maayan Bukris and Liron Carakukly – background vocals

Charts[edit]

Chart (2018)Peak
position
Austria (Ö3 Austria Top 40)[14]15
Belgium (Ultratop 50 Flanders)[15]29
Belgium (Ultratip Wallonia)[16]19
Czech Republic (Singles Digitál Top 100)[17]88
Finland (Suomen virallinen lista)[18]10
France (SNEP)[19]16
Germany (Official German Charts)[20]19
Greece Digital Singles (IFPI Greece)[21]12
Hungary (Stream Top 40)[22]36
Ireland (IRMA)[23]63
Israel (Media Forest)[24]1
Netherlands (Single Top 100)[25]60
Norway (VG-lista)[26]19
Scotland (Official Charts Company)[27]28
Spain (PROMUSICAE)[28]16
Sweden (Sverigetopplistan)[29]5
Switzerland (Schweizer Hitparade)[30]34
UK Singles (Official Charts Company)[31]49

References[edit]

  1. ^ a b Runcie, Charlotte (13 May 2018). "Eurovision 2018: Israel's winning song is gloriously bizarre pop — review". The Daily Telegraph. Retrieved 13 May 2018. 
  2. ^ Herbert, Emily (25 February 2018). "Israel: Netta's Eurovision Song "Toy" To Be Released March 10th". Eurovoix. 
  3. ^ Ioannou, Dimitris (25 February 2018). "Netta Barzilai to sing "Toy" in Lisbon!". escXtra. 
  4. ^ "Netta Barzilai's Israeli Eurovision entry leaks online". Ynetnews. 11 March 2018. 
  5. ^ "Israel Wins Eurovision Contest". Variety. 12 May 2018. Retrieved 13 May 2018. 
  6. ^ "Media Forest 11 11-03-18 17-03-18". Media Forest. Retrieved 11 May 2018. 
  7. ^ Cobb, Ryan (26 May 2018). "RECORD BREAKER! "TOY" becomes most viewed video EVER on Eurovision YouTube channel". escxtra.com. Retrieved 27 May 2018. 
  8. ^ "Netta beats them all: Record 58 million views on YouTube!". Eurovision. 27 May 2018. Retrieved 27 May 2018. 
  9. ^ "רוביק רוזנטל, מילון הסלנג המקיף" (Comprehensive Slang Dictionary), ISBN 965-07-1401-4, p. 259
  10. ^ "First Semi-Final: 10 Acts Qualify For Eurovision 2018 Grand Final". The Official Website of the Eurovision Song Contest - Eurovision.tv. 8 May 2018. 
  11. ^ "Israel's Eurovision winner Netta Barzilai accused of cultural appropriation". SBS News. Retrieved 14 May 2018. 
  12. ^ "Eurovision 2018 winner Netta has been accused of cultural appropriation". The Independent. 13 May 2018. Retrieved 14 May 2018. 
  13. ^ "Eurovision favourite Netta: 'I don't sing beautifully'". The Independent. 7 May 2018. Retrieved 14 May 2018. 
  14. ^ "Austriancharts.at – Netta – Toy" (in German). Ö3 Austria Top 40. Retrieved 23 May 2018.
  15. ^ "Ultratop.be – Netta – Toy" (in Dutch). Ultratop 50. Retrieved 18 May 2018.
  16. ^ "Ultratop.be – Netta – Toy" (in French). Ultratip. Retrieved 18 May 2018.
  17. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201820 into search. Retrieved 22 May 2018.
  18. ^ "Netta: Toy" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 27 May 2018.
  19. ^ "Lescharts.com – Netta – Toy" (in French). Les classement single. Retrieved 18 May 2018.
  20. ^ "Offiziellecharts.de – Netta – Toy". GfK Entertainment Charts. Retrieved 18 May 2018.
  21. ^ "Official IFPI Charts-Digital Singles Chart" (in Greek). IFPI.gr. Archived from the original on 30 May 2018. 
  22. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved 26 May 2018.
  23. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 19 May 2018. 
  24. ^ "Media Forest 11 11-03-18 17-03-18". Media Forest. Retrieved 11 May 2018. 
  25. ^ "Dutchcharts.nl – Netta – Toy" (in Dutch). Single Top 100. Retrieved 18 May 2018.
  26. ^ "VG-lista – Topp 20 Single uke 20, 2018". VG-lista. Retrieved 19 May 2018. 
  27. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 19 May 2018.
  28. ^ "Top 100 Canciones – Semana 20: del 11.05.2018 al 17.05.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved 23 May 2018. 
  29. ^ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved 18 May 2018. 
  30. ^ "Swisscharts.com – Netta – Toy". Swiss Singles Chart. Retrieved 21 May 2018.
  31. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 19 May 2018.

External links[edit]