Designed by architects Phillip Hudson and James Wardrop who were both World War I veterans, the Shrine is in a classical style, being based on the Tomb of Mausolus at Halicarnassus and the Parthenon in Athens. The crowning element at the top of the memorial's ziggurat roof references the Choragic Monument of Lysicrates.Built from Tynonggranite, the Shrine originally consisted only of the central sanctuary surrounded by the ambulatory. The sanctuary contains the marble Stone of Remembrance, upon which is engraved the words "Greater love hath no man". Once a year, on 11 November at 11 a.m. (Remembrance Day), a ray of sunlight shines through an aperture in the roof to light up the word "Love" in the inscription. Beneath the sanctuary lies the crypt, which contains a bronze statue of a soldier father and son, and panels listing every unit of the Australian Imperial Force.
Australian fashion designer Peter Alexander is the founder of his namesake sleepwear brand. He was born in 1965, in South Africa. Soon after his birth, the Alexander family relocated to Melbourne in search of a fresh start. During the early days of the Peter Alexander brand, Alexander worked from his mother's dining room table. He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, in desperation, he took out a mail order advertisement in Cleo magazine, and received 6,000 orders from that one advertisement alone. Alexander's first stand-alone store was opened in Melbourne Central Shopping Centre, shortly followed by Chadstone. He has since expanded his stores into every state of Australia.