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ETV+ logo.png
Launched28 September 2015
Owned byERR
Picture formatStandard definition/1080i
Audience share0.8% Decrease (October 2017 (2017-10), )
Sloganeesti Saar ERR
Broadcast areaEstonia
HeadquartersTallinn, Estonia
Sister channel(s)ETV, ETV2

ETV+ is an Estonian public broadcasting television channel, airing programmes in the Russian and Estonian languages.[1][2] Launched on 28 September 2015, the channel's budget for 2015 is 2.53 million euros. The chief of ETV+ is Darja Saar.[3]

The ETV+ name was chosen out of 360 submissions in a competition to find a name for the new channel. According to ETV+ chief Darja Saar, the plus part of the name stems from the Russian words: 'п - популярное', 'лю - любимое' and 'с - своё' meaning 'popular', 'beloved' and 'ours' which together spell plus".[4]

The channel is targeting Russian minority in Estonia and poses as "anti-Russian propaganda channel"[5]


  1. ^ "Government approves Russian-language channel". ERR. 21 November 2014. Retrieved 13 March 2015.
  2. ^ (, Deutsche Welle. "Estonia launches own Russian-language TV channel - DW - 28.09.2015". DW.COM.
  3. ^ "Chief of new ERR Russian-language channel named". ERR. 13 March 2015. Retrieved 13 March 2015.
  4. ^ "ERR's new Russian-language TV channel will be called ETV+". ERR. 20 April 2015. Retrieved 20 April 2015.
  5. ^ "Estonia launches anti-Russian propaganda channel". UNIAN. 25 September 2015. Retrieved 25 September 2015.

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